INDIE BLUE was established in 2018 by portrait photographer Samantha McLean in Ponte Vedra Beach, Florida. A small assortment of children's dresses gave her this fantastic idea, and it has since grown into a beloved global women's lifestyle brand.

Our designs are displayed in boutiques and wardrobes worldwide and are appreciated due to the convenience, craftsmanship, and classic looks. Every single piece of INDIE BLUE is creatively crafted to transition easily between daily life and celebrations.

Our collections are inspired by the sea, the journeys, antique fabrics, and world cultures, mixing the bohemian romance with the versatile elegance. Whether it is flowing silhouettes or custom prints, each of them is designed to be expressive and lasting.

To our B2B customers, INDIE BLUE does not just deliver a seasonal assortment. Instead, we provide a brand that creates a bond. Our sustainably produced and ethically sourced clothes are developed in partnership with small manufacturers and skilled artisans.

We cherish associations more than art! INDIE BLUE is designed to serve the needs of small-scale retailers that seek unique products and a brand identity that customers will actually fall in love with because of low minimums, small-batch production, and a hands-on partnership approach.