Ideal Soaps started with a fairly simple pet peeve: most gift-shop soap is either boring or trying way too hard. We wanted neither. So we make soap that’s actually fun to use - bars, sponges, and novelty pieces built for people who want their bath products to feel like a small daily treat instead of an afterthought.

The Sea Salt and Coconut Oil bars are the closest thing we have to a beach vacation in a wrapper. The soapy sponges, watermelon included, are built to lather straight out of the package, which means that all you have to do is run them under the water and you are good to go. Everything we make is meant to feel a little indulgent without needing an explanation.

We sell direct and through Faire’s wholesale marketplace, which means retailers can stock genuinely distinctive products without chasing down a dozen different suppliers. Gift shops, boutiques, spas - anywhere customers are looking for something that stands out on a shelf full of the same three soap brands.

Ideal Soaps isn’t trying to reinvent bathing. Just make it a little more worth looking forward to.